An Investment, A Reflection…

No matter how big or how small, your program is an important investment.  It is also a reflection on your organization, a reflection that shows just how much you care about your employees and customers.

At A. Carroll & Associates, our goal is to make sure you get the most from your investment. We strive to deliver outstanding innovative programs for you and your customers through sales incentives, reward & recognition programs, meeting planning, special events, program consultation and more. We take great pride in the quality of our service.  And let’s face it; every program we are involved with is a reflection on us too.  We want you to look good; our partners want you to look good.


What We Do


We carefully plan out every aspect of our programs to ensure that they are effective and well received by all employees.

Sales Incentive Programs

A well-strategized sales incentive program can motivate your sales force to overachieve your organization’s goals. It can also be a key factor in attracting and retaining some of the best members of your sales team. At A. Carroll & Associates, we work with your management team to strategize, communicate and execute well-planned, creative programs that are customized to meet your needs, including:

  • Group or Individual Incentive Travel
  • Catalog Programs/Online Programs
  • Merchandise Awards
  • Gift Certificates/Gift Cards
Reward & Recognition Programs

Today, every employee in your organization has an opportunity to contribute to the bottom line, which is why reward & recognition is an important piece of the puzzle. It is an opportunity to recognize and inspire behavior that reinforces a compan’s mission, objectives, and strategies. Moreover, the right recognition programs can not only save you money, but also help you to motivate, retain, and attract employees. At A. Carroll & Associates we work with your management team to find not just the right rewards, but also the right vehicles to inspire your employees, including:

  • Service & Anniversary Awards
  • Customer Satisfaction/Service Programs
  • Referral Awards, Training Recognition
  • Wellness Awards
  • Idea Programs
  • Safety Programs

With an endless array of reward options, we can creatively customize programs to meet your needs. You want something that is innovative, something that will have an impact.

Event Planning

An Event reflects you, so you want it to be smooth and polished. Most events need to create the “wow” factor to please your audience, something that fits your budget and needs. It could be something simple but memorable. A. Carroll & Associates can create a great employee and/or customer event of any size including:

  • Outings & Excursions
  • Grand Openings/Open Houses
  • Hospitality Programs
  • Group Dinners
  • Holiday Events
  • Event Marketing
Meeting Planning

Partnering with companies who are dedicated to delivering outstanding results, A. Carroll & Associates has the capability to fully plan and manage all aspects of your meeting, whether it is a one-day meeting for ten or a multi-day meeting for hundreds.

Program Consultation

Whether you are looking for new ideas, making sure you are getting the most from your investment, or are just plain short-staffed, we can help. A. Carroll & Associates can review all aspects of any of your current programs, give you feedback and make recommendations for enhancements if necessary.

How We Do It


We meet with your team to learn more about your organization. We look at any comparable program history. Together we define what you want to do and when you want to do it. We look at audience demographics, review budges and timelines.


Ideas, themes, destinations, and budgets are just a few segments that make up the early stages of the planning process. Partners are brought on board, the team is assembled and timelines are finalized. Contact negotiations, tracking systems, and communication vehicles follow.


Everything the team needs to make this program or event a success is put in place. We make the event or program happen.

Follow Up

It’s far from over even after the program ends, the awards have been fulfilled or the attendees have gone home. We make sure all expenses have been audited before you receive a final invoice. We summarize the expenses and any survey results to help you determine the return on your investment. We schedule a “debrief”; and make recommendations for the future.

Have Fun

Yes, we love our jobs. Okay, it may not always be fun, but we love doing what we do. We are passionate about motivating people, about rewarding people, and about making people happy. We are passionate about doing a job the right way—a passion that is reflected in teh programs and events we manage for our customers.

Contact Us



Alex Carroll • President and CEO

Just name it; let’s exchange some ideas. We’re open-minded and we’re flexible. Need something unique? We’re creative. Let’s talk about it. A meeting for ten, an incentive trip for hundred’s, or gifts for a thousand; size doesn’t matter.

We can fully manage a program for you, but we can act in as a support service too. Let us source it for you. Let us administer the program. We can take that burden out of your hands to give you time to handle other priorities. Time-saving, innovative solutions with impact; a reflection on you…

A. Carroll & Associates
82 Chippenham Drive
Penfield, NY 14526

Phone: (585) 943-0523